Whats the Most Common Mineral

Depending on how the question is worded, the answer could be quartz, feldspar, or bridgmanite. It all depends on how we classify minerals and what part of the Earth were talking about.   Most Common Mineral of the Continents The most common mineral of the Earths continents—the part of the world that where humans dwell—is quartz, the mineral SiO2. Nearly all the sand in sandstone, in the deserts of the world, and on the worlds riverbeds and beaches is quartz. Quartz is also the most common mineral in granite and gneiss, which make up the majority of the deep continental crust.   Most Common Mineral of the Crust Feldspar is called a group of minerals only for the convenience of geologists. The seven major feldspars blend smoothly into each other, and their boundaries are arbitrary. Saying feldspar is like saying chocolate-chip cookies, because the name embraces a range of recipes. If you consider it as one mineral, feldspar is the most common mineral on earth, and quartz is the second most common. This is especially true when you consider the whole crust (continental plus oceanic). In chemical terms, feldspar is XZ4O8, where X is a mixture of K, Ca, and Na, and Z is a mixture of Si and Al. To the average person, even the average rockhound, feldspar looks pretty much the same no matter where it falls in that range. Also, consider that the rocks of the seafloor, the oceanic crust, have almost no quartz at all but abundant amounts of feldspar. So in the Earths crust, feldspar is the most common mineral.   Most Common Mineral of Earth The thin, rocky crust makes up only a small portion of the Earth—it occupies just 1% of its total volume and 0.5% of its total mass. Underneath the crust, a layer of hot, solid rock known as the mantle  makes up about 84% of the total volume and 67% of the total mass of the planet. The  Earths core, which accounts for 16% of its total volume and 32.5% of its total mass,  is liquid iron and nickel, which are elements and not minerals. Drilling past the crust presents major difficulties, so geologists study how seismic waves behave in the mantle in order to understand its composition.  These seismic studies show that the mantle itself is divided into several layers, the largest of which is the lower mantle. The lower mantle ranges from 660 to 2700 km in depth and accounts for roughly half of the planets volume. This layer is made up mostly of the mineral bridgmanite, a very dense magnesium iron silicate with the formula (Mg,Fe)SiO3.   Bridgmanite makes up around 38% of the planets total volume, meaning it is by far the most abundant mineral on Earth. Although scientists have known about its existence for years, they had not been able to observe, analyze, or name the mineral because it does not (and can not) rise from the depths of the lower mantle to the surface of the Earth. It was historically referred to as perovskite, as the  International Mineralogical Association does not allow formal names for minerals unless they have been examined in person. That all changed in 2014 when mineralogists found bridgmanite in a meteorite that had crashed into Australia in 1879.  During impact, the meteorite was subjected to temperatures in excess of 3600 degrees F and pressures around 24 gigapascal, similar to what is found in the lower mantle. Bridgmanite was named in honor of  Percy Bridgman, who won a Nobel Prize in 1946 for his research of materials at very high pressures. Your Answer Is... If asked this question on a quiz or test, make sure to look carefully at the wording before answering (and be prepared to argue). If you see the words continent or continental crust in the question, then your answer is most likely quartz. If you just see the word crust, then the answer is probably feldspar. If the question does not mention the crust at all, go with bridgmanite.

Strategy Implementation - 852 Words

Organizations successful at strategy implementation effectively manage six key supporting factors : 1. Action Planning 2. Organization Structure 3. Human Resources 4. The Annual Business Plan 5. Monitoring and Control 6. Linkage. | | | | Action PlanningFirst, organizations successful at implementing strategy develop detailed action plans... chronological lists of action steps (tactics) which add the necessary detail to their strategies. And assign responsibility to a specific individual for accomplishing each of those action steps. Also, they set a due date and estimate the resources required to accomplish each of their†¦show more content†¦First, consideration of human resources requires that management think about the organizations communication needs. That they articulate the strategies so that those charged with developing the corresponding action steps (tactics) fully understand the strategy theyre to implement.Second, managers successful at implementation are aware of the effects each new strategy will have on their human resource needs. They ask themselves the questions... How much change does this strategy call for? And, How quickly must we provide for that change? And, What are the human resource i mplications of our answers to those two questions? In answering these questions, theyll decide whether to allow time for employees to grow through experience, to introduce training, or to hire new employees.The Annual Business PlanOrganizations successful at implementation are aware of their need to fund their intended strategies. And they begin to think about that necessary financial commitment early in the planning process. First, they ballpark the financial requirements when they first develop their strategy. Later when developing their action plans, they firm up that commitment. As a client of ours explains, they dollarize their strategy. That way, they link their strategic plan to their annual business plan (and their budget). And they eliminate the surprises they might otherwise receive at budgeting time.Monitoring Show MoreRelatedStrategy Implementation Organization Strategy Evaluation1280 Words   |  6 Pagesï  ¶ Strategy Evaluation: Introduction Participants in strategi c evaluation Analysis of External Environment Organization Setting objective (Long Short Term) Strategy Formulation Strategy Implementation Organization Strategy Evaluation Strategy Evaluation: Strategy Evaluation can be defined as a process of determining the effectiveness of a given strategy. 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The Influence of Leadership on Organizational Culture

THE INFLUENCE OF LEADERSHIP ON ORGANIZATIONAL CULTURE Leadership is a matter of intelligence, trustworthiness, humaneness, courage, and discipline . . . Reliance on intelligence alone results in rebelliousness. Exercise of humaneness alone results in weakness. Fixation on trust results in folly. Dependence on the strength of courage results in violence. Excessive discipline and sternness in command result in cruelty. When one has all five virtues together, each appropriate to its function, and then one can be a leader. — Sun Tzu 1 Leadership is and has been described as the â€Å"process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task†[1]. A definition more†¦show more content†¦Furthermore, leaders who plan to implement knowledge management initiatives need to assess the stage of their organizational growth as different types of cultural transformation mechanisms should deployed in accordance to the different stages of organizational growth. 7. Viitala agreed with Schein’s contention on the significant roles played by leadership on the knowledge-supportive organizational culture. She asserted that leaders are â€Å"creators of organizational climate†¦who make interventions to the community of work are safe and supportive in order to facilitate learning†. She further proposed the term knowledge leadership as the most suitable leadership in knowledge management implementation. Knowledge leadership is a participative leadership that create climate to promote learning, support learning process at individual and group level and inspires employees toward continual development. 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International Management of Officeworks-Free-Samples for Students

Question: Discuss about the International Management of Officeworks. Answer: Introduction Expanding the business in new markets includes a great a market research with determining the target customers. The organizations need to understand the market and consider different factors of market. They have to plan a market entry strategy for offering products and services to a new country. The organization that is taken into consideration for this report is Officeworks. Officeworks is a chain of office supplies and stationary products in Australia that is operated by Wesfarmers Limited. The organization is analyzing the market of Sri Lanka, where it is planning to enter in. This report includes different marketing aspects, like; situational analysis, market analysis, organizational assets and skills analysis and SWOT analysis of Officeworks entering into Sri Lanka. As Sri Lanka is known as a fast growing middle income nation and now it is one of the fastest growing economies in the world, so it can be beneficial for Officeworks to expand business in Sri Lanka. Situational Analysis Business Environment (PESTLE Analysis) It is very important that a company looks at new countrys business environment before starting its business operations and marketing activities. The organization needs to consider its external environment, which can affect its business operations and growth in new market. PESTLE analysis is one of the major tools that can be used to analyze different factors in environment. These factors are political factors, economic factors, social factors, technological factors, legal factors and environmental factors (Ambos Hkanson, 2014). Political Factors Sri Lanka is a democratic nation with semi-presidential political system, in which the constitution is changed by its two-third of population. By looking at this, it can be stated that Sri Lanka is communist democratic nation, where the public have their own selections to spend money on products. It is favorable for Officeworks, it expands its business Sri Lanka. The people are free to use the products of Officeworks. The company is offering the products at comparatively lower prices, so it will be better to expand its business in Sri Lanka (Anderson, Narus Narayandas, 2009). Economic Factors Currently, Sri Lanka is a middle income level nation and one of the fastest growing economies in the world. As per the figures of IMF, the Gross Domestic Product (GDP) of Sri Lanka is increasing consistently with which it offers an opportunity to organizations to enter in the market and get returns. By expanding business in Sri Lanka, Officeworks can increase its returns on investment and business revenues. Officeworks can have the benefits in developing country as the firm can have opportunity to capture the industry from expansion and it also assists the Officeworks in increasing its market coverage (Bull et al, 2016). Social Factors Social factors in Sri Lanka have affected the retail sector in different aspects. The country has a population of more than 20 million people and it is far ahead than its neighboring countries in achieving human development objectives. The country is considering the factors, which are responsible for social development of people. The literacy rate in the country is very high, i.e. 92.5%, so Officeworks can get more skilled labor force for its stores. The company can have more benefits by selling school supplies in the country, as the country is very much focused on education and literacy rate. Changing perceptions and consciousness of public can increase sales of Officeworks International (Hill, 2008). Technological Factors Apart from the natural and human resources, which are available in the country, the technological factors in market may affect attractiveness and brand image in Sri Lanka retail industry. The country has more than 2 million internet users in the year 2011. Telecommunication industry is growing very fast, so Officework should sell its products online with the similar prices as its stores. However, the company can deliver the products by booking order on telephone. The company can use some innovative processes to increase its customer base. Thus, technology can support Officeworks organization in expanding its business in Sri Lanka (Wesfarmers Limited, 2011). Legal Factors The laws in Sri Lanka are very complicated, so it can create a barrier to entry for Officeworks. Due to this, the organization is not able to carry its trade processes freely. These complications in laws and authorities can resist the growth of Officeworks by abandoning it to pursue the transactions without taking permission. In addition, the country does not have strict labor laws and rules that can generate issues to the companies (Hollensen, 2015). Market Analysis As Officeworks is planning to expand its business operations to Sri Lanka, so it needs to analyze various marketing aspect on the country. As it can be seen that market of Sri Lanka is considered as one of the best industry that comes in top 20 markets, which offers consumers goods to the customers. This country has a considerable GDP, due to this the country attracts many developed organizations to expand business in its market and carry business processes in the country. Market Characteristics In this process, Officeworks will determine the prices, which are placed by the customers on the services that they offer. The company will decide the prices according to the B2B, retail demand, payment plans and promotional sales (Hill, 2008). The organization will use different and effective distribution channels for promoting the products in Sri Lanka. It will start the sale of products in the beginning of school year. It will offer the discounts at the beginning of school session and at the end of financial year. The media channels, which it can use, are Television, Radio, Internet, Social networking sites, Billboards, flyers etc. Market Segmentation The company is categorizing the market in smaller parts of consumers with same needs and wants. Officeworks runs its business in the international market of stationary and office supplies. It is more than a stationary store and specifically it is focused on office supplies. For targeting the market, the company is implementing multiple segment specialization strategy, through which it is targeting diverse market (Wesfarmers Limited, 2011). Target Market and Customer Characteristics While targeting the market, the company is considering the demographic characteristics. Officeworks has a different range of target audiences. It is focusing on both the genders. Along with this, the major target audience for the company may be business administration, engineers and office workers. Though, it is offering a wide range of products, so it can target children for school supplies. Officeworks International is focusing on the young families, which possess higher purchasing power (Hollensen, 2015). Competitive Analysis There are so many competitors in Australian retail and stationary markets, which are posing threat to Officeworks Organization. In Australia, the major competitors of Officeworks are, such as; Bunnings Warehouse, Mothercare, Toys R Us. As the company is planning to enter into Sri Lanka, so the organization may have intense competition in the new market. The biggest competitor in the industry is Ceylon Pencil Co. Pvt. Ltd. Other potential competitors are like; Atlas Sri Lanka, Eco Stationary, Rasaga Trading Ltd etc. Although, Officeworks have a good brand reputation in other countries, so it can get better position in Sri Lanka also (Morschett, Schramm-Klein Zentes, 2015). Yes, Officeworks may have the threat of substitutes in the industry. The substitutes of the stationary stores are super markets and hypermarkets. The people can buy these products from departmental stores and other stores. Organizational Assets and Skills Officeworks possesses various assets and skills, which are contributing it in gaining effective competitive advantage against its competitors in the current market (Landrum, Gardner Boje, 2014). The company is a major retailer and supplier of office products and solutions for education, business and home. Currently, this organization has various stores and business channel that provides the customers three modes of shopping. i.e. online, in store and via phone. It has a large customer base in the perspective industry. As per the figures of 2016, the revenues of company are 1.9 billion and total assets of the company are 1.4 billion. The market value of the company is measured between $1.14 billion and $1.52 billion. The organization possesses effective technological capabilities and resources. It offers a variety of in-store printing services for the needs of business, school and home. Company is producing the sustainable paper sources. It has partnered with the Australian Paper to produce the papers and other products. The organization has created a production team, which is actively engaged in processes. The company has developed good relationships with its suppliers, who supply it raw materials (Officeworks International, 2017). It is encouraging the people and suppliers to increase the use of post-consumer recycled fiber and material in production of paper. Officeworks is implementing an automated delivery system by new technology to offer consistent delivery of products. With this, the organization has selected PageUps Unified knowledge management system. Officeworks is supporting the proactive organizational culture and engaging its people, who are very passionate about working for this organization. The organizational philosophy of Officeworks is support for life. It is aligning the knowledge management strategies and performance of employees to the overall strategic of company (Deresky, 2017). At the organization, use of technology and technical skills is very important to maintain sustainable competitive advantage. This internal analysis shows that the company has sufficient skills and assets to get competitive advantage over its potential competitors. SWOT Analysis Strengths Officeworks have more than 150 stores in all the states of Australia and more than 6000 employees Bulk purchase of office supplies provides it an advantage over price. Free delivery of products in major cities Fun activities at stores for engaging the children Solid online presence Officeworks offers the products on rent too (Hollensen, 2015). Weaknesses At the stores of Officeworks, the furniture is not different and it is generic Geographic positioning is the major reason behind limitations Small business units Opportunities It can have more focus on school stationary supplies This organization can provide some unique and designer furniture for home and office use It can expand its business in nearby countries like; Sri Lanka, Southeast Asia and New Zealand etc. Expansion of children section will attract their mothers to buy the products from Officeworks. Threats It has competition from hypermarkets and supermarkets , which provide same products Competition from local retailers Departmental stores with same pricing The products sold at Officeworks store are available at lower prices at their factory outlet and websites of organization (Landrum, Gardner Boje, 2014). Conclusion Thus, Officeworks organization can expand its business in Sri Lanka successfully. Almost all the factors of external environment are favorable for the organization. Legal factors may create the barriers to entry in new market. The company has effective skills and assets to deal with its existing and potential competitors. It has an intense competition in both the industries, i.e. Australia and Sri Lanka. In this way, it will be beneficial for company to expand its business in Sri Lanka. References Ambos, B., Hkanson, L. (2014). The concept of distance in international management research.Journal of International Management,20(1), 1-7. Anderson, J. C., Narus, J. A., Narayandas, D. (2009). Business market management: Understanding, creating, and delivering value. Pearson Prentice Hall. Bull, J. W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C. Carter-Silk, E. (2016). Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework.Ecosystem services,17, 99-111. Deresky, H. (2017).International management: Managing across borders and cultures. Pearson Education India. Hill, C. (2008). International business: Competing in the global market place.Strategic Direction,24(9). Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Landrum, N. E., Gardner, C., Boje, D. M. (2014). An integral foundation for international strategic management.Humanistic Perspectives on International Business and Management, 120-133. Morschett, D., Schramm-Klein, H., Zentes, J. (2015).Strategic international management. Springer. Officeworks International. (2017). Introducing Officeworks. Retrieved from https://www.officeworks.lk/About-Officeworks-international.html. Wesfarmers Limited. (2011). Officeworks cuts ties with papermaker. Retrieved from https://www.theaustralian.com.au/business/latest/officeworks-cuts-ties-with-papermaker/news-story/bdbd533cd48fb73bec283a8cc84d6190

Free on Shakespeares Macbeth Deceitful La Essay Example For Students

Free on Shakespeares Macbeth Deceitful La Essay dy Macbeth Macbeth essaysDeceitful Lady Macbeth Lady Macbeths wicked character has an extreme impact towards her husband. Lady Macbeth is responsible for influencing her husband to commit both crimes; she unleashes the dark side of him and motivates him to become an evil and horrendous man. In various parts throughout the story we find that Lady Macbeth strives beyond limits to be converted into a bitter and sour women. The audience is revolted by her horrific actions and although she may seem repugnant, she is an extremely talented actor. In her role, having a deceitful and convincing character is important We start to see Lady Macbeths actions have a huge impact on Macbeths character as he transforms from a decent being to an overly bitter creature. The cause of his alteration is due to the fact that Lady Macbeth is constantly excreting heartless information into his mind. Art thou afeard to be the same in thine own act and valour as thou art in desire? (I;vii;39-41) And, to be more than what you were, you would be so much more the man. (I;vii;50-51) Lady Macbeth uses these quotes to push her husband beyond limits and is therefore responsible for his dramatic change in attitude. She is constantly feeding his thoughts with negative comments and later on Macbeth realizes that he has another side to him. As he moves along to discover the concealed side of him, Macbeth falls in love with himself and begins to be drawn towards his evil desires. Because Lady Macbeth was the main cause of his new hidden discovery, she is fully responsible for opening up the door and letting the darkness in. This results in Macbeth committing both murders. In the beginning of the play, Lady Macbeth is overly whelmed by the letter she receives about Macbeth. This pushes her to the extreme and causes her to react outrageously. Come, you spirits that tend on mortal thoughts, unsex me heremake thick my bloodtake my milk for gall, you murdering ministerscome thick night. (I;v;40-50) All these images of darkness and horror reveal the true character of Lady Macbeth; she feels the need to become wicked. Her attitude is even more horrific when she calls on evil spirits to come and possess her, taking control of her actions. This sort of behavior causes the audience and reader to assume Lady Macbeth is a psychopath, and therefore would have reason to hold her responsible for having a major impact on her husband and driving him off, enlightening a twisted sinister and threatening dark side of him. Aside from Lady Macbeths insane performance and negative impact on Macbeth, the reader is able to identify her talented side. She may seem dishonest and deceitful, thus leaving an immoral impression on the viewer, but has managed to completely twist the situation around into making herself presentable. Look like the innocent flower, but be the serpent undert. (I;v;65-66) This is her technique of style used to deceive those around her. The result of Lady Macbeths performance is achieved through the changes seen in Macbeth as he slowly transforms to the dark side. Because of her appalling behavior and lack of awareness, Macbeth should not be held accountable for his actions completely since she is the one who lead him towards committing both crimes. Because of Lady Macbeths wicked behavior, which resulted in Macbeths evil transition, he was led to become a murderer. Throughout our lives, we are all influenced under pressure, as we see and observe the actions of those around us. Although it may not cause an effect immediately, it will have a great impact towards our behavior, changing us for better or for worst.

Essay Topics For Then And Now Essays

Essay Topics For Then And Now EssaysWriting a thesis paper or essay is not hard, but there are a few things you should know about essay topics before you begin. You may think that you will be familiar with the topic, and that you can write your essay on that topic. However, when you look at your subject statement, you might find that you are confused about some of the details.First, you should research the topic first. Look up any articles or books that might help you better understand the topic. Also, try to think about something in which you are already familiar.For example, if you are writing a thesis paper about current events, you may find that you already know a lot about the subject. Your then and now essay should cover a topic where you have something in common with other people. For example, if you read about the new fad in hair coloring that your neighbor is using, try to see if you would be interested in the trend. The then and now essay is your chance to explore what is h appening now in the world that you are living in. By researching the topic and coming up with an idea about it, you are able to come up with an interesting essay.Another thing you should think about is how you want to use the topic. For example, if you are writing an essay about if there are enough people in need of doctor's services in the country. The first thing you would want to do is look up statistics about the number of people who need a doctor's services in your state or the country.This will give you an idea of how many people are in need of doctor's services, and then you can choose a topic about that. You can also look up the availability of doctors in your area. Once you have a list of resources for your topic, you can begin to research the topic.You can start by looking through medical journals, newspapers, and on the internet for ideas on topics to research for your then and now essay. Once you have your list of sources for the topic, then you can start to brainstorm i deas about the topic. Your then and now essay should not only have information about the current topic, but it should also be an idea of what will happen in the future.The best way to do this is to see what other people are saying about the topic. You can ask other students or read news articles. While you can talk to people who are in the same position as you, it is easier to see what others have said about the topic if you have already written an essay about it.The key to a good topic is not to overdo it, but rather use current information and see what other people are saying about the topic. Researching the topic of your then and now essay is a great way to bring together your information and ideas to come up with a well-written and interesting essay.

The Economist

Introduction The Economist is a weekly publication that has been in production since 1843. Though its editors refer to it as a newspaper, it is produced in a magazine format and type of paper. It is based in London and is owned by The Economist Group, which is owned by the Financial Times, a subsidiary of Pearson PLC.Advertising We will write a custom coursework sample on The Economist specifically for you for only $16.05 $11/page Learn More It mainly gives information on issues relating to business sectors such as finance and economics, international business, politics, culture, science and technology among other fields. In recent years it has grown outside its traditional base in London where it is printed, so much that in 2009, it is said to have sold more than 1.6 million copies per issue all over the world. Most of these were sold in English speaking countries and even more predominantly Britain and North America. In its initial stages in the proces s of setting it up, back in the 1800s it was termed as a ‘chronicle of economics’ by outsiders, it defines itself in its core mission as a source of progress by fighting ignorance with intelligence. The Economist’s major strengths include Strong Brand The Economist is a strong brand name by itself and this is due to its rich and long history. It has maintained a steady growth over the years as other publications that could not withstand the numerous challenges collapsed along the way. It has not been challenged to execute major changes in their management structures by hard financial times ever since it was started in 1843. In fact, the only times it had to change its strategy was in periods such as the recession of 2008 when, unlike their competitors in the market, they were experiencing a substantial amount of growth. Their strong brand has also been associated with other successful magazines that are owned by the group behind The Economists. This is because as a flagship brand that has survived through time it has led to the establishment of a strong company that is a force to reckon with, in the similar publications industry. The strength of the publication as a brand is also complemented by the strength of the brands that make up its mother companies. With brands such as Pearson PLC and Financial Times, this publication enjoys some form of immunity. This can, however, be dangerous as some stronger brands have been crushed by the fall of their mother companies.Advertising Looking for coursework on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Experienced management The managers at The Economist have somehow always come up with a strategy that keeps them profitable even when other publications are suffering the brunt of financial meltdowns. They have always been able to identify the demands of their customers in time and satisfy those demands. They have also been able to i dentify new markets and fields of interests that have the potential to not only increase their market share, but also boost their customers’ loyalty. Such abilities can only be acquired through experience where managers have had a long time to examine consumer preferences and their changes. They can then deduce informed decisions such as the restructuring of their market structures. Their rich history also serves to build onto this experience as the managers can refer to more than a century of business practices that have served to keep the company afloat. This is because they have adopted internal training systems that ensure that the knowledge of those that leave the publication is transferred to those left. This continuity of knowledge has ensured that they always have a steady supply of credible managers who have the adequate know-how of running such a business as well as those who have already acquired a portfolio of experienced sources for their stories. The fact that t heir employees also own part of the business ensures that they maintain the highest levels of professionalism or else run into losses if the publication looses its market domination. Financial and Marketing excellence This has seen their capacity increase due to the availability of resources which is a result of increased profits. This has meant that they are able to adopt marketing campaigns without having to limit themselves to low budgetary allocations. They have had an increased magazine circulation as new markets grow as well as brand loyalty. This has seen them survive through recessions while still making profits while other publications were incurring loses.Advertising We will write a custom coursework sample on The Economist specifically for you for only $16.05 $11/page Learn More Variety The publication offers information on a variety of topics which include business, politics, science, and arts. It also gives information on different countrie s strewn all over the world which makes it richer in content than its competitors. This has worked to diversify its customer base to not only those interested in business news, as is the case with their competitors, but other professionals as well as travelers in general. The best thing about the variety that they have adopted is that it doesn’t dilute the detailed analysis that they have as is the case in other publications that chose to go with this as a business strategy. They have ensured that they have invested in writers and auditors who have rich backgrounds in all these fields and who are highly recommended. They, however, do not always give the identity of their writers, but it still remains authoritative and rich in content. Market domination due to Market positioning It has been identified that The Economist enjoys a considerable advantage over its competitors as far as their share of the weekly publications market is concerned. This has seen them enjoy stable prof its as their market has not been affected by any of the natural or financial forces that have affected their rival publications. This has been promoted by their wide market penetration as the publication enjoys loyal customers from many countries in the world. These loyal customers are due to the general perception that The Economist signifies intelligence. It specifically dominates the major markets which are composed of the world’s economic hubs which ensure that they maximize on revenues where demand is highest. This has, however, been as a result of hard work over many years, which has led to more people associating themselves with it since they started reading it at a very young age and for long it has been considered a source of intelligence. Long-term strengths Strong Brand due to Market positioning This is a long-term strength since it takes some time before people can adjust to any other brand that may come up to compete with The Economist. It is often realized that the strength of a brand is directly related to the loyalty of its customers.Advertising Looking for coursework on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More This means that the strong brand that is The Economist has been building up a portfolio of clients over time as its brand strengthens and these clients have slowly grown fond of the brand to a point where they always buy each copy released. These are the loyal customers are as a result of the fact that The Economist is associated with intelligence. This means that any of the rival publications will have to work hard to win over these customers so as to weaken the strength of the brand, which still would be impossible considering perceptions take long to break. This makes the strong brand long-term strength and The Economist is the brand to reckon with. Superior Content and Style with Emphasis on Commentary and Analysis The publication places more emphasis on giving the readers not only the news as it is reported, but an in-depth analysis of the news which serves to provide the reader with a deeper understanding. The managers have realized that it is not just enough for them to break news or give information on events, they also give background information that helps the reader come up with a better understanding of not only the situation as it is, but also the previous prevailing condition. This has been advantageous in attracting customers who seek to understand other countries in terms of economy, politics and culture. It is reported that their sales have in recent times increased especially in airports where most of their buyers seek to gain in-depth information about the country they are travelling to. This prevailed even during the recession, which goes ahead to prove just how good a tool, emphasis on analysis and commentary, can be in determining the success of a weekly publication. This may be the reason behind its increased sales during tough financial times since it does not only report of the financial crisis, but also on the causes and the possible remedies as provided by their huge team of experienced analysts. The Economists also goes ahead to giv e information on how different parts of the world are affected by the same phenomenon, as well as the different remedies they adopt. This serves to capture readers with a global approach to issues whom they target as they adapt to a new age of Mass Intelligence. Major marketing strategies that managers at The Economist they should consider to strengthen their position in the marketplace Market segmentation The Economist has currently been able to curve out part of the market for itself as far as weekly publications are concerned. It, however, needs to come up with better market segmentation structures for it to stay relevant as there are a lot of renewed interests in the same market, as other publications are now recovering from the effects of the financial recession of 2008. There are also some new entrants into the market with very aggressive market specific strategies. This may lead to The Economist loosing some of its undefined markets, as over the years it has taken a general a pproach to markets. It is worrying to see a publication that has so many loyal customers having very little representation in the young information hungry youth. This may result in the loss of their market domination in the near future if they do not go ahead to service the needs of this young market. Perhaps what will be challenging are the differences in preferences between their traditional customers and the more hip and technology savvy youth. The introduction of an online publication is a step in the right direction, but there is still more to be done (Wang, 2003). This young market has often proven to be tricky to dominate due to its specific needs and it would be of great importance if The Economist identified a young team that can serve this market since they are in a position to understand it better. This will of course be with the guidance of the old experienced staff so as to maintain the same consistency that has kept The Economist on top for many years. An example would be to launch an application that will allow people to access content on their phones without having to surf through the bulky websites that may be heavy for some of the phones used by the young. This is because this generation prefers gadgets rather than paper and it is evident that that the future of media is paperless. Product differentiation With the increasing competition, it has been noted that most of the traditional competitors as well as new market entrants are borrowing a lot from The Economist. This may in future dilute the uniqueness that the managers and the editors have for a long time struggled to create. It is, therefore, advised that the managers employ creative and innovative techniques such as patenting their unique adoptions to ensure that the publication maintains its uniqueness, since this is the reason for its survival where others struggle or even fail. This is meant to reduce competition and also to maintain their loyal customers as well as new customers who may lose touch with their products when given similar alternatives (Books Llc. 2010). They may choose to implement any of the following aspects of differentiating their products: different functional features or the design of The Economist; advertising to increase awareness; differences in availability in terms of the timing of their publication or the location of their markets and differences in quality by increasing the quality of their products. Strategy The Economist Should Adopt I would advise The Economist to adopt product differentiation as this allows them to incorporate any other strategic changes they may want. It is also important to realize that the risk of losing their market is evident and it is closer than any other risk they may be facing because their competitors seem to be gaining on them especially after the effects of the recession receded. The differentiation strategy will be accepted since it will ensure consistency in the performance of The Economist in the l ong run. The resources to implement this strategy are available especially considering the fact that they have been enjoying relatively stable profits for some time. Differentiation will allow them to target more customers especially the smart and curious ones who are mostly the young, who believe that the publication is a source of intelligence (Ranchhod, Gauzente and Tinson, 2004). This will also give them an edge over their competitors as they will be able to maintain their customers by gaining a pioneering status with no competition, which then strengthens the position of reader, hence proving to be effective. With the unique competitive advantage and the superior publication styles, content will be further fortified and utilized to strengthen the brand even further. This ensures sustainability as the strong brand has been identified as one of their long term strengths and also due to the fact that the younger customers will remain loyal for a long time. The emergence of Mass In telligence Effects on The Economist The emergence of mass intelligence was previously viewed as challenging by many weekly publications and most of them went ahead to ignore the phenomenon, and continued with providing headlines supported by shallow explanations. The marketers at The Economists, however, saw this as an opportunity to differentiate themselves from the rest of the industry players by providing their readers with more definitive explanations, as well as background information on their articles. This worked to their advantage as they boosted their sales. The main characteristic of their success is the widespread acceptance by readers who were obviously thirsty for a publication that placed more emphasis on giving the readers not only the news as it is reported, but an in-depth commentary and analysis of the news (Hill, Jones, 2009). This is because the readers that came with the emergence of mass intelligence required a source of deeper understanding on the issues that are happening in the world. This obviously meant that they had to hire a different group of writers, who were not only reporters of the news as it were, but also analysts and professionals in the same fields. They also realized that this group also, had no interest with being confined to only one topic and needed a variety of topics that they could relate together. This is the group that could combine business with travel and holidays, and so they diversified the contents of the publication to include other bodies of knowledge besides economics. Conclusion The Economist enjoys a relatively comfortable position in the publications market due to its varied strengths that its competitors lack. This, however, doesn’t mean that the managers and editors should rest easy, since their competitors seem to be gaining from on them. This means that they have to secure their markets by ensuring that they maintain their uniqueness, which has made them get to where they are now. This is to ensure the sustainability of the brand as well as its leadership in the market. Reference List Books Llc. 2010. News Magazines: The Economist, Life, Newsweek, Harper’s Magazine, Publishers Weekly, Insight on the News, the Pen. London: General Books LLC. Hill, C. and Jones, G. 2009. Strategic Management Theory: An Integrated Approach. Upper Saddle River: Cengage Learning. Ranchhod, A., Gauzente, C. and Tinson, J. 2004. Marketing strategies: a twenty-first century approach. New York: Prentice Hall. Wang, W. 2003. Steal this computer book 3: what they won’t tell you about the Internet. New York: No Starch Press. This coursework on The Economist was written and submitted by user Alia K. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.